There is a specific kind of quiet that terrifies seasoned product marketing managers. It’s T-minus 30 days to launch. The executive team is fixated on the slide deck for the launch webinar. The design team is pixel-peeking hero images. Engineering is debating minor UI edge cases. On paper, everyone is busy. On paper, the launch is "on track." Then Day 0 arrives. The press release goes out, the announcement post hits the feed, the email campaign fires... and pipeline velocity