IN PRACTICE
Case Studies: Strategies, Campaigns, and Outcomes
Financial Technology • Series A
Financial Technology. United Kingdom.
Series A. 5 months
A fast-growing UK fintech had a strong product and a positioning problem.
Over five months, I rebuilt how they talked about themselves, across the CEO's pitch, the marketing team's campaigns, and everything in between. New messaging. Two major campaign launches. A company webinar. A lead gen strategy that actually connected.
Lead Generation
Messaging
Repositioning
Webinar
HRTechnology. United States of America.
SaaS. Early Stage
An early-stage HR tech had a problem worth solving. They needed a plan to prove it.
Built a full PMF plan for a conflict resolution tool targeting HR professionals in small US businesses — customer discovery, competitor analysis, buyer personas, MVP validation, and a complete GTM strategy.
Buyer Persona
GTM Strategy
Market Research
PMF Strategy
Financial Technology • Series A
IT. United States of America.
Series A. 5 months
A B2B SaaS company had the product. They just needed to find the signal.
Positioning gap analysis, content and influencer signal testing, and a clear synthesis of what moved the needle — designed to de-risk months of investment in the wrong direction.
Content Testing
GTM Strategy
Messaging
Positioning
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